Center for AI was established by the Danish School of Media and Journalism as a knowledge hub for artificial intelligence in media, communication, and design. Its purpose is to bring together educators, students, and professionals around the responsible and creative use of AI and to create a community where knowledge meets practice.

Jeff™ developed the visual identity based on the human action behind AI — the prompt. The logo and graphic element are so simple that they make a statement and position Center for AI as a leading voice in the field. The graphic system adapts across media and formats, creating a flexible and dynamic framework that places movement and ideas at the center.

The lime green gradient and clean typography create a modern, luminous universe. The color adds a sense of innovation and distinguishes Center for AI from others within the education sector. The identity reflects DMJX’s visual language while standing as an independent brand with a calm and futuristic expression.