Fredens Hus wanted materials that could clarify their message and spark curiosity around topics we do not always have the words for. Jeff™ designed a roll-up and a postcard based on the campaign Det vi ikke taler om (What We Don’t Talk About)

. An initiative focused on difficult conversations and mental well-being.

The design was created with a focus on simplicity and recognisability. The message needed to be strong, both visually and verbally, and invite people to pause, reflect and engage.

It was important that the materials could live across platforms and contexts. The result was a visual framework that amplifies the voice of Fredens Hus and makes it easier to address the things that are often hardest to say.