When Barberen I Det Lille Hus was set to relaunch, it was clear that the name, visual identity, and online presence all needed an upgrade. Jeff™ developed the name Den Lille Barber. A sharper and more memorable name that nods to the old and connects directly to the experience. It highlights the intimate one chair setup and pays tribute to the craft.

The visual identity focuses on simplicity, tradition, and exclusivity. The logo combines a bold masculine B with spiral lines referencing the classic barber pole while also resembling strands of hair. The traditional colours from the barber pole are echoed in the graphic elements, tying the expression to the Latin Quarter where the shop is located.

Jeff™ delivered a new website built around the personal experience. We also designed new signage, structured and styled social media content, and created motion graphics so the logo could live in both video and on the site.